The first half of class is behind us, so now it's time to race towards the finish line with an introduction to your final projects, and a new local business or two.
Ideas First Recap #4 (4/27): Role Playing
Now that everyone has completed their creative briefs, it's time for a little professional role playing: creatives and clients.
Posted in teaching Tagged clients, creative briefs, creatives, ideas first, jet blue, mas, miami ad school, presentations, spring 2010, threadless, trader joe's, vans, wallgreens Comments closed
Ideas First Recap #3 (4/20): Creative Briefs, Part Two.
We wrap up our crash-course in creative brief composition, while experiencing the joys and sorrows, highs and lows of self-editing.
Posted in teaching Tagged broken social scene, creative briefs, ideas first, mas, miami ad school, spring 2010, the fillmore, the new decadence Comments closed
Ideas First Recap #2 (4/13): Creative Briefs, Part One.
Wherein creative briefs are introduced and students are tasked with describing their fictional adversaries as part of the homework assignment.
Posted in teaching Tagged 2046, creative briefs, ideas first, mas, miami ad school, spring 2010, wong kar-wai Comments closed
Ideas First Recap #1 (4/6): Why Advertising?
The first official blog post for the Ideas First Spring 2010 class, which includes thoughts on the truth in advertising, one good reason why everyone should check out Toro Y Moi, and a little love for Objectified.
Posted in teaching Tagged advertising agency, creative briefs, field adventures, ideas first, mas, miami ad school, objectified, spring 2010, why advertising Comments closed
(The) Year in Film.
Here's a list of my favorite films from 2009 that enabled me to understand the immigrant experience, re-experience first love and a broken heart, enjoy the thought of historical revisionism, and soar through the skies in the family home and on the back of a dragon.
Posted in watching Tagged 500 days of summer, adventureland, avatar, inglorious basterds, precious, sin nombre, sugar, two lovers, up Comments closed
(The) Year in Song.
I don't remember a year when I enjoyed music as much as I did in 2009... it seemed like all of my favorite bands released an album or had a member involved in a side project. Looking back, I can't say that any of the bands broke any new ground; rather, they provided nostalgia and familiarity through a year of cultural and personal uncertainty.
Posted in listening Tagged bat for lashes, bon iver, dirty projectors, edward sharpe and magnetic zeroes, junior boys, phoenix, rogue wave, school of seven bells, the big pink, the horrors, the xx, yeah yeah yeahs Comments closed
My Life In Film #488
Connecting with a film is not at all uncommon: they can recall memories, provide clarity, offer solace and provide hope. In some rare instances, they can borrow your life's story. Well, at least that's how I felt watching "500 Days of Summer."
Posted in watching Tagged 500 days of summer, 88, alain de botton, architecture of happiness, belle and sebastian, carla bruni, johann wolfgang von goethe, joseph gordon-levitt, joy division, knorr soup, mushaboom, nerdy girls, quelqu'un m'a dit, the smiths, unknown pleasures, young werther Comments closed
@Work: 2 Mile Challenge
In an effort to reduce CO2 emissions, Clif Bar’s 2 Mile Challenge (“2MC”) initiative encourages individuals to replace one two-mile car trip with a bike ride every week. The community-based 2MC website allows individuals to join one of three color-based teams and log their bike rides in competition against other teams. Once registered with a team, the 2MC member can challenge their friends to complete a defined number of rides, with the loser donating funds to a nonprofit of their choice.
My Life in Music #37
We met a little over a year earlier while I was on a business trip. Now, she stood at my front door with the friend that had introduced us, holding a bottle of wine.
Posted in listening Tagged 37, broken social scene, chanterelles, chicago, cinnamon caps, feist, jason collett, jeff buckley, jens lekman, life of pi, lover you should've come over, the prophet Comments closed
Ideas First (5/18): The Big Idea
A summary of this week's assignment, which starts with a big idea and ends with campaign executions.
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