Author Archives: jonathan

Ideas First (5/18): The Big Idea

By jonathan | Published: 22 May, 2010

A summary of this week's assignment, which starts with a big idea and ends with campaign executions.

Posted in teaching | Tagged creative briefs, ideas first, marketing channels, mas, miami ad school, spring 2010, the big idea | Comments closed

Ideas First Recap (5/4): Final Projects.

By jonathan | Published: 9 May, 2010

The first half of class is behind us, so now it's time to race towards the finish line with an introduction to your final projects, and a new local business or two.

Posted in teaching | Tagged 826 valencia, bell jar, burbon and branch, city lights, creative briefs, final projects, good vibrations, ideas first, little star pizza, madrone, mas, miami ad school, park chow, paxton's gate, shotwell | Comments closed

Ideas First Recap #4 (4/27): Role Playing

By jonathan | Published: 30 April, 2010

Now that everyone has completed their creative briefs, it's time for a little professional role playing: creatives and clients.

Posted in teaching | Tagged clients, creative briefs, creatives, ideas first, jet blue, mas, miami ad school, presentations, spring 2010, threadless, trader joe's, vans, wallgreens | Comments closed

Ideas First Recap #3 (4/20): Creative Briefs, Part Two.

By jonathan | Published: 24 April, 2010

We wrap up our crash-course in creative brief composition, while experiencing the joys and sorrows, highs and lows of self-editing.

Posted in teaching | Tagged broken social scene, creative briefs, ideas first, mas, miami ad school, spring 2010, the fillmore, the new decadence | Comments closed

Ideas First Recap #2 (4/13): Creative Briefs, Part One.

By jonathan | Published: 18 April, 2010

Wherein creative briefs are introduced and students are tasked with describing their fictional adversaries as part of the homework assignment.

Posted in teaching | Tagged 2046, creative briefs, ideas first, mas, miami ad school, spring 2010, wong kar-wai | Comments closed

Ideas First Recap #1 (4/6): Why Advertising?

By jonathan | Published: 10 April, 2010

The first official blog post for the Ideas First Spring 2010 class, which includes thoughts on the truth in advertising, one good reason why everyone should check out Toro Y Moi, and a little love for Objectified.

Posted in teaching | Tagged advertising agency, creative briefs, field adventures, ideas first, mas, miami ad school, objectified, spring 2010, why advertising | Comments closed

Ideas First (Spring 2010)

By jonathan | Published: 7 April, 2010

MAS students, you've arrived at the future home of the Ideas First class blog. Since this blog also includes my personal projects, all content will live in the Miami Ad School section. Check back over the weekend for a class summary, field adventure recommendations and some other general tomfoolery.

Posted in teaching | Tagged ideas first, mas, miami ad school, spring 2010 | Comments closed

(The) Year in Film.

By jonathan | Published: 29 December, 2009

A list of films worth their admission (or the dreaded Netflix "Very Long Wait" status) from the past year.

Posted in watching | Tagged 500 days of summer, adventureland, avatar, inglorious basterds, precious, sin nombre, sugar, two lovers, up | Comments closed

(The) Year in Song.

By jonathan | Published: 22 December, 2009

The 12 songs that kept me dancing and daydreaming through the year.

Posted in listening | Tagged bat for lashes, bon iver, dirty projectors, edward sharpe and magnetic zeroes, junior boys, phoenix, rogue wave, school of seven bells, the big pink, the horrors, the xx, yeah yeah yeahs | Comments closed

My Life In Film #488

By jonathan | Published: 7 December, 2009

Connecting with a film is not at all uncommon: they can recall memories, provide clarity, offer solace and provide hope. In some rare instances, they can borrow your life's story.