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	<title>{ dreams by degrees } &#187; jonathan</title>
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	<link>http://www.dreamsbydegrees.com</link>
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	<lastBuildDate>Sat, 22 May 2010 22:36:33 +0000</lastBuildDate>
	
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			<item>
		<title>Ideas First (5/18): The Big Idea</title>
		<link>http://www.dreamsbydegrees.com/2010/05/22/ideas-first-518-the-big-idea/</link>
		<comments>http://www.dreamsbydegrees.com/2010/05/22/ideas-first-518-the-big-idea/#comments</comments>
		<pubDate>Sat, 22 May 2010 22:36:33 +0000</pubDate>
		<dc:creator>jonathan</dc:creator>
				<category><![CDATA[teaching]]></category>
		<category><![CDATA[creative briefs]]></category>
		<category><![CDATA[ideas first]]></category>
		<category><![CDATA[marketing channels]]></category>
		<category><![CDATA[mas]]></category>
		<category><![CDATA[miami ad school]]></category>
		<category><![CDATA[spring 2010]]></category>
		<category><![CDATA[the big idea]]></category>

		<guid isPermaLink="false">http://www.dreamsbydegrees.com/?p=1424</guid>
		<description><![CDATA[A summary of this week's assignment, which starts with a big idea and ends with campaign executions.

Each team needs to decide on their strongest concept. This concept needs to:
1) Meet the objectives of your single-minded message—think about what you want to communicate with your idea
2) Position/Emphasize your brand effectively—your idea should position your brand's services/offerings [...]]]></description>
		<wfw:commentRss>http://www.dreamsbydegrees.com/2010/05/22/ideas-first-518-the-big-idea/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Ideas First Recap (5/4): Final Projects.</title>
		<link>http://www.dreamsbydegrees.com/2010/05/09/ideas-first-recap-54-final-projects/</link>
		<comments>http://www.dreamsbydegrees.com/2010/05/09/ideas-first-recap-54-final-projects/#comments</comments>
		<pubDate>Mon, 10 May 2010 00:15:14 +0000</pubDate>
		<dc:creator>jonathan</dc:creator>
				<category><![CDATA[teaching]]></category>
		<category><![CDATA[826 valencia]]></category>
		<category><![CDATA[bell jar]]></category>
		<category><![CDATA[burbon and branch]]></category>
		<category><![CDATA[city lights]]></category>
		<category><![CDATA[creative briefs]]></category>
		<category><![CDATA[final projects]]></category>
		<category><![CDATA[good vibrations]]></category>
		<category><![CDATA[ideas first]]></category>
		<category><![CDATA[little star pizza]]></category>
		<category><![CDATA[madrone]]></category>
		<category><![CDATA[mas]]></category>
		<category><![CDATA[miami ad school]]></category>
		<category><![CDATA[park chow]]></category>
		<category><![CDATA[paxton's gate]]></category>
		<category><![CDATA[shotwell]]></category>

		<guid isPermaLink="false">http://www.dreamsbydegrees.com/?p=1417</guid>
		<description><![CDATA[The first half of class is behind us, so now it's time to race towards the finish line with an introduction to your final projects, and a new local business or two.

We've finally gotten through the tough part of class. While I didn't think we were going to make it, all of you pulled through [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Ideas First Recap #4 (4/27): Role Playing</title>
		<link>http://www.dreamsbydegrees.com/2010/04/30/ideas-first-recap-4-427-role-playing/</link>
		<comments>http://www.dreamsbydegrees.com/2010/04/30/ideas-first-recap-4-427-role-playing/#comments</comments>
		<pubDate>Sat, 01 May 2010 01:23:34 +0000</pubDate>
		<dc:creator>jonathan</dc:creator>
				<category><![CDATA[teaching]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[creative briefs]]></category>
		<category><![CDATA[creatives]]></category>
		<category><![CDATA[ideas first]]></category>
		<category><![CDATA[jet blue]]></category>
		<category><![CDATA[mas]]></category>
		<category><![CDATA[miami ad school]]></category>
		<category><![CDATA[presentations]]></category>
		<category><![CDATA[spring 2010]]></category>
		<category><![CDATA[threadless]]></category>
		<category><![CDATA[trader joe's]]></category>
		<category><![CDATA[vans]]></category>
		<category><![CDATA[wallgreens]]></category>

		<guid isPermaLink="false">http://www.dreamsbydegrees.com/?p=1400</guid>
		<description><![CDATA[
Now that everyone has completed their creative briefs, it's time for a little professional role playing: creatives and clients.

We're four weeks into the quarter and everyone has already finished a couple creative briefs. After teaching Ideas First for the past four years, I must admit that I'm impressed by your work and dedication. Each quarter, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ideas First Recap #3 (4/20): Creative Briefs, Part Two.</title>
		<link>http://www.dreamsbydegrees.com/2010/04/24/ideas-first-recap-3-420-creative-briefs-part-two/</link>
		<comments>http://www.dreamsbydegrees.com/2010/04/24/ideas-first-recap-3-420-creative-briefs-part-two/#comments</comments>
		<pubDate>Sat, 24 Apr 2010 23:21:09 +0000</pubDate>
		<dc:creator>jonathan</dc:creator>
				<category><![CDATA[teaching]]></category>
		<category><![CDATA[broken social scene]]></category>
		<category><![CDATA[creative briefs]]></category>
		<category><![CDATA[ideas first]]></category>
		<category><![CDATA[mas]]></category>
		<category><![CDATA[miami ad school]]></category>
		<category><![CDATA[spring 2010]]></category>
		<category><![CDATA[the fillmore]]></category>
		<category><![CDATA[the new decadence]]></category>

		<guid isPermaLink="false">http://www.dreamsbydegrees.com/?p=1385</guid>
		<description><![CDATA[We wrap up our crash-course in creative brief composition, while experiencing the joys and sorrows, highs and lows of self-editing.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ideas First Recap #2 (4/13): Creative Briefs, Part One.</title>
		<link>http://www.dreamsbydegrees.com/2010/04/18/ideas-first-recap-2-413-creative-briefs-part-one/</link>
		<comments>http://www.dreamsbydegrees.com/2010/04/18/ideas-first-recap-2-413-creative-briefs-part-one/#comments</comments>
		<pubDate>Sun, 18 Apr 2010 20:55:10 +0000</pubDate>
		<dc:creator>jonathan</dc:creator>
				<category><![CDATA[teaching]]></category>
		<category><![CDATA[2046]]></category>
		<category><![CDATA[creative briefs]]></category>
		<category><![CDATA[ideas first]]></category>
		<category><![CDATA[mas]]></category>
		<category><![CDATA[miami ad school]]></category>
		<category><![CDATA[spring 2010]]></category>
		<category><![CDATA[wong kar-wai]]></category>

		<guid isPermaLink="false">http://www.dreamsbydegrees.com/?p=1374</guid>
		<description><![CDATA[
Wherein creative briefs are introduced and students are tasked with describing their fictional adversaries as part of the homework assignment.

CLASS RECAP
Our second class was spent on student presentations and creative briefs, two topics that will continue to dominate our quarter. It was great to see the unique creative styles/directions that everyone decided to use for [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ideas First Recap #1 (4/6): Why Advertising?</title>
		<link>http://www.dreamsbydegrees.com/2010/04/10/ideas_first_recap_01_0406/</link>
		<comments>http://www.dreamsbydegrees.com/2010/04/10/ideas_first_recap_01_0406/#comments</comments>
		<pubDate>Sat, 10 Apr 2010 23:40:29 +0000</pubDate>
		<dc:creator>jonathan</dc:creator>
				<category><![CDATA[teaching]]></category>
		<category><![CDATA[advertising agency]]></category>
		<category><![CDATA[creative briefs]]></category>
		<category><![CDATA[field adventures]]></category>
		<category><![CDATA[ideas first]]></category>
		<category><![CDATA[mas]]></category>
		<category><![CDATA[miami ad school]]></category>
		<category><![CDATA[objectified]]></category>
		<category><![CDATA[spring 2010]]></category>
		<category><![CDATA[why advertising]]></category>

		<guid isPermaLink="false">http://www.dreamsbydegrees.com/?p=1361</guid>
		<description><![CDATA[
The first official blog post for the Ideas First Spring 2010 class, which includes thoughts on the truth in advertising, one good reason why everyone should check out Toro Y Moi, and a little love for Objectified.

CLASS RECAP
Our first class was spent getting to know each other... and, we’re going to spend the request of [...]]]></description>
		<wfw:commentRss>http://www.dreamsbydegrees.com/2010/04/10/ideas_first_recap_01_0406/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ideas First (Spring 2010)</title>
		<link>http://www.dreamsbydegrees.com/2010/04/07/ideas-first-spring-2010/</link>
		<comments>http://www.dreamsbydegrees.com/2010/04/07/ideas-first-spring-2010/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 00:28:16 +0000</pubDate>
		<dc:creator>jonathan</dc:creator>
				<category><![CDATA[teaching]]></category>
		<category><![CDATA[ideas first]]></category>
		<category><![CDATA[mas]]></category>
		<category><![CDATA[miami ad school]]></category>
		<category><![CDATA[spring 2010]]></category>

		<guid isPermaLink="false">http://www.dreamsbydegrees.com/?p=1346</guid>
		<description><![CDATA[MAS students, you've arrived at the future home of the Ideas First class blog. Since this blog also includes my personal projects, all content will live in the Miami Ad School section. Check back over the weekend for a class summary, field adventure recommendations and some other general tomfoolery.
]]></description>
		<wfw:commentRss>http://www.dreamsbydegrees.com/2010/04/07/ideas-first-spring-2010/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>(The) Year in Film.</title>
		<link>http://www.dreamsbydegrees.com/2009/12/29/the-year-in-film/</link>
		<comments>http://www.dreamsbydegrees.com/2009/12/29/the-year-in-film/#comments</comments>
		<pubDate>Tue, 29 Dec 2009 07:54:28 +0000</pubDate>
		<dc:creator>jonathan</dc:creator>
				<category><![CDATA[watching]]></category>
		<category><![CDATA[500 days of summer]]></category>
		<category><![CDATA[adventureland]]></category>
		<category><![CDATA[avatar]]></category>
		<category><![CDATA[inglorious basterds]]></category>
		<category><![CDATA[precious]]></category>
		<category><![CDATA[sin nombre]]></category>
		<category><![CDATA[sugar]]></category>
		<category><![CDATA[two lovers]]></category>
		<category><![CDATA[up]]></category>

		<guid isPermaLink="false">http://www.dreamsbydegrees.com/?p=1174</guid>
		<description><![CDATA[A list of films worth their admission (or the dreaded Netflix "Very Long Wait" status) from the past year.]]></description>
		<wfw:commentRss>http://www.dreamsbydegrees.com/2009/12/29/the-year-in-film/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>(The) Year in Song.</title>
		<link>http://www.dreamsbydegrees.com/2009/12/22/year-in-song/</link>
		<comments>http://www.dreamsbydegrees.com/2009/12/22/year-in-song/#comments</comments>
		<pubDate>Tue, 22 Dec 2009 05:36:58 +0000</pubDate>
		<dc:creator>jonathan</dc:creator>
				<category><![CDATA[listening]]></category>
		<category><![CDATA[bat for lashes]]></category>
		<category><![CDATA[bon iver]]></category>
		<category><![CDATA[dirty projectors]]></category>
		<category><![CDATA[edward sharpe and magnetic zeroes]]></category>
		<category><![CDATA[junior boys]]></category>
		<category><![CDATA[phoenix]]></category>
		<category><![CDATA[rogue wave]]></category>
		<category><![CDATA[school of seven bells]]></category>
		<category><![CDATA[the big pink]]></category>
		<category><![CDATA[the horrors]]></category>
		<category><![CDATA[the xx]]></category>
		<category><![CDATA[yeah yeah yeahs]]></category>

		<guid isPermaLink="false">http://www.dreamsbydegrees.com/?p=1107</guid>
		<description><![CDATA[The 12 songs that kept me dancing and daydreaming through the year.]]></description>
		<wfw:commentRss>http://www.dreamsbydegrees.com/2009/12/22/year-in-song/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
<enclosure url="http://www.dreamsbydegrees.com/wp-content/uploads/2010/01/08-Maps.mp3" length="4968864" type="audio/mpeg" />
<enclosure url="http://www.dreamsbydegrees.com/wp-content/uploads/2010/01/05-Hazel-1.mp3" length="5972746" type="audio/mpeg" />
<enclosure url="http://www.dreamsbydegrees.com/wp-content/uploads/2010/01/13-Hysteric-Acoustic-Version-2.mp3" length="3780316" type="audio/mpeg" />
		</item>
		<item>
		<title>My Life In Film #488</title>
		<link>http://www.dreamsbydegrees.com/2009/12/07/my-life-in-film-500-days-of-summer/</link>
		<comments>http://www.dreamsbydegrees.com/2009/12/07/my-life-in-film-500-days-of-summer/#comments</comments>
		<pubDate>Tue, 08 Dec 2009 02:59:52 +0000</pubDate>
		<dc:creator>jonathan</dc:creator>
				<category><![CDATA[watching]]></category>
		<category><![CDATA[500 days of summer]]></category>
		<category><![CDATA[88]]></category>
		<category><![CDATA[alain de botton]]></category>
		<category><![CDATA[architecture of happiness]]></category>
		<category><![CDATA[belle and sebastian]]></category>
		<category><![CDATA[carla bruni]]></category>
		<category><![CDATA[johann wolfgang von goethe]]></category>
		<category><![CDATA[joseph gordon-levitt]]></category>
		<category><![CDATA[joy division]]></category>
		<category><![CDATA[knorr soup]]></category>
		<category><![CDATA[mushaboom]]></category>
		<category><![CDATA[nerdy girls]]></category>
		<category><![CDATA[quelqu'un m'a dit]]></category>
		<category><![CDATA[the smiths]]></category>
		<category><![CDATA[unknown pleasures]]></category>
		<category><![CDATA[young werther]]></category>

		<guid isPermaLink="false">http://www.dreamsbydegrees.com/?p=988</guid>
		<description><![CDATA[Connecting with a film is not at all uncommon: they can recall memories, provide clarity, offer solace and provide hope. In some rare instances, they can borrow your life's story.]]></description>
		<wfw:commentRss>http://www.dreamsbydegrees.com/2009/12/07/my-life-in-film-500-days-of-summer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>@Work: 2 Mile Challenge</title>
		<link>http://www.dreamsbydegrees.com/2009/11/30/clif-bars-2-mile-challenge-website/</link>
		<comments>http://www.dreamsbydegrees.com/2009/11/30/clif-bars-2-mile-challenge-website/#comments</comments>
		<pubDate>Mon, 30 Nov 2009 20:04:47 +0000</pubDate>
		<dc:creator>jonathan</dc:creator>
				<category><![CDATA[working]]></category>
		<category><![CDATA[2 mile challenge]]></category>
		<category><![CDATA[clif bar]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.dreamsbydegrees.com/?p=998</guid>
		<description><![CDATA[A social media-based campaign/website for Clif Bar's 2 Mile Challenge initiative, produced by Cobra Creative.]]></description>
		<wfw:commentRss>http://www.dreamsbydegrees.com/2009/11/30/clif-bars-2-mile-challenge-website/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>My Life in Music #37</title>
		<link>http://www.dreamsbydegrees.com/2009/11/18/my-life-in-music-37/</link>
		<comments>http://www.dreamsbydegrees.com/2009/11/18/my-life-in-music-37/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 18:09:26 +0000</pubDate>
		<dc:creator>jonathan</dc:creator>
				<category><![CDATA[listening]]></category>
		<category><![CDATA[37]]></category>
		<category><![CDATA[broken social scene]]></category>
		<category><![CDATA[chanterelles]]></category>
		<category><![CDATA[chicago]]></category>
		<category><![CDATA[cinnamon caps]]></category>
		<category><![CDATA[feist]]></category>
		<category><![CDATA[jason collett]]></category>
		<category><![CDATA[jeff buckley]]></category>
		<category><![CDATA[jens lekman]]></category>
		<category><![CDATA[life of pi]]></category>
		<category><![CDATA[lover you should've come over]]></category>
		<category><![CDATA[the prophet]]></category>

		<guid isPermaLink="false">http://www.dreamsbydegrees.com/?p=991</guid>
		<description><![CDATA[Falling in love to Jeff Buckley's "Lover, You Should've Come Over."]]></description>
		<wfw:commentRss>http://www.dreamsbydegrees.com/2009/11/18/my-life-in-music-37/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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