This is the official page for Jonathan's Ideas First (POP 501) class, which he teaches at Miami Ad School in San Francisco. Jonathan has been teaching the class since 2006, sending more than a hundred fearless (and culturally corrupted) art directors and copywriters out into the world.
SPRING 2010 Recap #1 (4/6), Why Advertising?
The first official blog post for the Ideas First Spring 2010 class, which includes thoughts on the truth in advertising, one good reason why everyone should check out Toro Y Moi, and a little love for Objectified. Recap #2 (4/13): Creative Briefs, Part One.
Wherein creative briefs are introduced and students are tasked with describing their fictional adversaries as part of the homework assignment. Recap #3 (4/20): Creative Briefs, Part Two.
We wrap up our crash-course in creative brief composition, while experiencing the joys and sorrows, highs and lows of self-editing. Recap #4 (4/27): Role Playing
Now that everyone has completed their creative briefs, it's time for a little professional role playing: creatives and clients. Recap #5 (5/4): Final Projects
The first half of class is behind us, so now it's time to race towards the finish line with an introduction to your final projects, and a new local business or two.
miami ad school
This is the official page for Jonathan's Ideas First (POP 501) class, which he teaches at Miami Ad School in San Francisco. Jonathan has been teaching the class since 2006, sending more than a hundred fearless (and culturally corrupted) art directors and copywriters out into the world.
SPRING 2010
Recap #1 (4/6), Why Advertising?
The first official blog post for the Ideas First Spring 2010 class, which includes thoughts on the truth in advertising, one good reason why everyone should check out Toro Y Moi, and a little love for Objectified.
Recap #2 (4/13): Creative Briefs, Part One.
Wherein creative briefs are introduced and students are tasked with describing their fictional adversaries as part of the homework assignment.
Recap #3 (4/20): Creative Briefs, Part Two.
We wrap up our crash-course in creative brief composition, while experiencing the joys and sorrows, highs and lows of self-editing.
Recap #4 (4/27): Role Playing
Now that everyone has completed their creative briefs, it's time for a little professional role playing: creatives and clients.
Recap #5 (5/4): Final Projects
The first half of class is behind us, so now it's time to race towards the finish line with an introduction to your final projects, and a new local business or two.