The tagline for ASICS' Kinsei 3 running shoe is Pure Running Science: it is, at once, the most advanced, detailed and compact shoe in their running line. Working in collaboration with Vitro Robertson and Palma VFX, we produced a website that personified these very qualities, enabling viewers to rotate a 3D model of the shoe and view its innovative technologies.
@Work: Kinsei 3
The tagline for ASICS' Kinsei 3 running shoe is Pure Running Science: it is, at once, the most advanced, detailed and compact shoe in their running line. Working in collaboration with Vitro Robertson and Palma VFX, we produced a website that personified these very qualities, enabling viewers to rotate a 3D model of the shoe and view its innovative technologies.
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