Tag Archives: creative briefs
Ideas First Recap (5/4): Final Projects.
The first half of class is behind us, so now it's time to race towards the finish line with an introduction to your final projects, and a new local business or two.
Posted in teaching | Also tagged 826 valencia, bell jar, burbon and branch, city lights, final projects, good vibrations, ideas first, little star pizza, madrone, mas, miami ad school, park chow, paxton's gate, shotwell | Comments closed
Ideas First Recap #4 (4/27): Role Playing
Now that everyone has completed their creative briefs, it's time for a little professional role playing: creatives and clients.
Posted in teaching | Also tagged clients, creatives, ideas first, jet blue, mas, miami ad school, presentations, spring 2010, threadless, trader joe's, vans, wallgreens | Comments closed
Ideas First Recap #3 (4/20): Creative Briefs, Part Two.
We wrap up our crash-course in creative brief composition, while experiencing the joys and sorrows, highs and lows of self-editing.
Posted in teaching | Also tagged broken social scene, ideas first, mas, miami ad school, spring 2010, the fillmore, the new decadence | Comments closed
Ideas First Recap #2 (4/13): Creative Briefs, Part One.
Wherein creative briefs are introduced and students are tasked with describing their fictional adversaries as part of the homework assignment.
Posted in teaching | Also tagged 2046, ideas first, mas, miami ad school, spring 2010, wong kar-wai | Comments closed
Ideas First Recap #1 (4/6): Why Advertising?
The first official blog post for the Ideas First Spring 2010 class, which includes thoughts on the truth in advertising, one good reason why everyone should check out Toro Y Moi, and a little love for Objectified.
Posted in teaching | Also tagged advertising agency, field adventures, ideas first, mas, miami ad school, objectified, spring 2010, why advertising | Comments closed
Ideas First (5/18): The Big Idea