Tag Archives: ideas first

Ideas First (5/18): The Big Idea

A summary of this week's assignment, which starts with a big idea and ends with campaign executions.
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Ideas First Recap (5/4): Final Projects.

The first half of class is behind us, so now it's time to race towards the finish line with an introduction to your final projects, and a new local business or two.
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Ideas First Recap #4 (4/27): Role Playing

Now that everyone has completed their creative briefs, it's time for a little professional role playing: creatives and clients.
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Ideas First Recap #3 (4/20): Creative Briefs, Part Two.

We wrap up our crash-course in creative brief composition, while experiencing the joys and sorrows, highs and lows of self-editing.
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Ideas First Recap #2 (4/13): Creative Briefs, Part One.

Wherein creative briefs are introduced and students are tasked with describing their fictional adversaries as part of the homework assignment.
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Ideas First Recap #1 (4/6): Why Advertising?

The first official blog post for the Ideas First Spring 2010 class, which includes thoughts on the truth in advertising, one good reason why everyone should check out Toro Y Moi, and a little love for Objectified.
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Ideas First (Spring 2010)

MAS students, you've arrived at the future home of the Ideas First class blog. Since this blog also includes my personal projects, all content will live in the Miami Ad School section. Check back over the weekend for a class summary, field adventure recommendations and some other general tomfoolery.
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